Commercial Director

Brad Smith


Brad (the one with the epic sideburns) is our Commercial and Strategy Director at Illustrate Digital. He joined the team with an impressive track record in digital consultancy and new business growth for various well-known brands. Having worked both for agencies and platform vendors, Brad understands the importance of getting your brand’s strategy right. 

He’s not one to shy away from challenging an existing mindset and is known for asking some of the best questions you’ll hear which, given the last 20 years in digital, you can imagine is a pretty extensive list of good questions too! He strives to understand where your business currently is, where you want to be and help formulate the best way to get you there. This all locks in well with our ability to produce and grow digital platforms that create brilliant user experiences and create a valuable marketing asset for your organisation.

As a father of 4, Brad enjoys pretending he’s buying lego for his children (it’s actually all for him!) and loves the weekend for star wars lightsaber battles, nerf attacks, bike rides, hide and seek with his two year old and sometimes manages to squeeze in the odd film as well.

Brad is also a keen footballer and music lover and you’ll find him having a playful jam at the weekends with his friends and family, (he claims not to be any good, but we shall see!) Finally, if you see him on Zoom, check out the man cave! 🙂

Written by Brad Smith