Say It With Bears.

We were looking to redevelop our online store and after many proposals and conversations decided to go with Illustrate. They started by working on our new branding which we are thrilled with! They then bespoke built the site from the ground up, with many custom features and utilising WooCommerce to the full. Great team from design, development to continued support.

Chris Powell

CFC Leisure Ltd

Brief.

Say it with Bears (SIWB) is a market leader in the world of personalised teddy bears. They approached us with a site that looked quite tired and out of date but with a business that is booming. With the potential to go up against the toy titans of Hamleys and Toys R Us, improved backend functions, friendlier user interface and mobile responsiveness were crucial improvements to be made.

As an online-only shop, SEO is vital to getting SIWB the exposure it deserves and so we also needed to improve the structure of the site to optimise it for search engines. Thankfully, WordPress makes that clear and easy – just another reason why we love it!

What We Did.

First up, we took a look at the brand. Now we’d be first to admit that we’re not a branding agency (sorry Melin!) but we couldn’t resist assisting SIWB with a full rebrand. They have such a fun, friendly product that the brand needed to reflect that more. Melin worked her magic and we think the new result is fresh, playful and full of personality – just like a bear!

A great E-Commerce site needs a great software platform and so we transferred them over to WooCommerce which, quite simply, is the best one out there. The team utilised a lot of cool functions that WooCommerce offers and teamed it up with some of our custom code which gave it the customisation that SIWB needed.

We worked really hard to improve the customer’s experience: we wanted to make customising and buying a product fast, easy and incredibly simple. Essential to this was creating an exceptional product personalisation feature. With multiple ways to customise their hundreds of products, there are thousands of possible outcomes and so the customisation tool had to be incredibly robust yet effortless to use. We really love solving problems like that – and we’re pretty happy with how this one came out!

Finally, we ensured every page of the site was responsive and optimised for search. Taking care of those details make a tangible difference to traffic, conversions and ultimately, customer satisfaction!

Cool Functionality.

  • Product personaliser: We built in a cool real time preview! What you click, is what you see, is what you get. Perfect.
  • Custom PDF creator for Birth Certificate and Gift Cards: No bear is complete without their unique SIWB Birth Certificate!
  • Expanded on WooCommerce’s Order Management System to give so much more information and control. This makes it so much easier for the warehouse team and SIWB staff to produce the most customisation possible.
  • Royal Mail integration: By integrating with Royal Mail, we enable the Operations Team to print customised packaging labels, saving them lots of time. In addition to this we custom-coded the ability for Royal Mail to send a tracking number back to the website, ready to be automatically sent on to the customer!