What We Did.
First up, we took a look at the brand. Now we’d be first to admit that we’re not a branding agency (sorry Melin!) but we couldn’t resist assisting SIWB with a full rebrand. They have such a fun, friendly product that the brand needed to reflect that more. Melin worked her magic and we think the new result is fresh, playful and full of personality – just like a bear!
A great E-Commerce site needs a great software platform and so we transferred them over to WooCommerce which, quite simply, is the best one out there. The team utilised a lot of cool functions that WooCommerce offers and teamed it up with some of our custom code which gave it the customisation that SIWB needed.
We worked really hard to improve the customer’s experience: we wanted to make customising and buying a product fast, easy and incredibly simple. Essential to this was creating an exceptional product personalisation feature. With multiple ways to customise their hundreds of products, there are thousands of possible outcomes and so the customisation tool had to be incredibly robust yet effortless to use. We really love solving problems like that – and we’re pretty happy with how this one came out!
Finally, we ensured every page of the site was responsive and optimised for search. Taking care of those details make a tangible difference to traffic, conversions and ultimately, customer satisfaction!