User research
Using quantitative and qualitative user research methods, we’ll help your platforms, software and websites steer clear of rudderless experiences that leave users, customers and you without meaningful value.
Understand what’s confusing and frustrating your audience
User experience research is about avoiding UX design decisions that get noticed by users for all the wrong reasons. That means adopting the right user research methods to uncover the right insight about the right people.
With methods including stakeholder and user interviews, analytics review, surveys, usability testing, plus user persona and user journey mapping, our work is founded on comprehensive research data informing purposeful UX design decisions.
Quantitative research, using logic, numbers and data to understand user intent
Studying user behaviour, and the results of user surveys, can tell us a lot about how successful your web or app design could really be.
Our quantitative user research methods, gathering data and feedback, help us to focus on the attitudes, opinions and behaviours of your audience. This empowers your organisation to make informed, data-driven decisions and channels your resources in the most effective direction.
Qualitative research, learning what your customers really think through first-hand conversation
Statistics can be useful, but sometimes don’t go far enough. One-to-one conversations with real customers and buyers from your marketplace can uncover exciting insights about what people expect when visiting your website or using your app.
Our user research team at Illustrate Digital take a personal approach to learning about your audience, before analysing and presenting the results. This allows you to make powerful decisions that go beyond the realms of just web or app design and development.
User engagement methodology
Speak to us and we’ll tell you about our user engagement methodology that promotes growth through benchmark-defining principles developed by the British Design Council. Theory is one thing. Driving the right results in practice is another. That requires learning from interaction with real, unique users. That’s why we apply those fixed UX research principles in practical ways that map specific user and customer goals.
Put users first
We’ll help you create, scale and optimise user-centric experiences to implicitly tell your audiences that you know their goals and the time they’re investing are valuable to them.
Drive brand respect
Tailored digital experiences guided by methodical user research uplift brand respect. They also promote increased and sustained engagement across different channels.
Strengthen propositions
User research that drives more of the right people to key offerings also helps gather user and customer data, creating new opportunities for product and service proposition development.
UX experts trusted by some of the UK's leading brands
Explore our case studies in user research
Bannau Brycheiniog —
Discovering the voice of the Brecon Beacons
Find out how we researched the needs, desires and frustrations of the diverse stakeholders of Bannau Brycheiniog.
Read Case Study
Business Wales —
Evolving UX to support Welsh businesses
Learn how we’ve audited, researched and planned new user journeys for Wales’ free business advice service, Business Wales.
Read Case Study
Foster Wales —
Building better futures for children
We were asked to develop a national fostering website, alongside 22 individual websites for local authorities across Wales.
Read Case StudyUncover our related UX design expertise
Discover more ways our team of UK-based experts can help to improve your UX and connect your brand to its audience.
UX Audits
An audit of the usability and accessibility of your user experience assets tailored to different goals. Gain a clear roadmap for overtaking competitors and set a benchmark for future UX work.
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UX Design
Design and prototype websites and applications before development, helping you to save money and make informed decisions.
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