Brunel House
2 Fitzalan Rd
Cardiff
Wales
CF24 0HA
Our Media Kit
Find useful resources here for media and PR, including our official logo versions, branding and other imagery.
Communicating the Illustrate Digital Brand
The Illustrate Digital identity is designed to reflect the friendly, lively, adoptable, confident characteristics of the company.
Punchy, vibrant colours and a dynamic and versatile design language enable us to make both our digital and analogue platforms uniquely ours.
We love our brand, we believe it communicates everything that we are passionate about and know that the way that we portray ourselves visually, is critical in shaping how we are perceived and understood by the outside world.
By applying our visual style in a consistent and professional way, we can build and maintain a memorable and trusted brand relationship with our audience.
Illustrate Digital Logo
Our logo is an essential part of our brand and to ensure a strong brand image is maintained, it is important that the logo is applied consistently wherever it appears.
Dark Logo Version
White Logo Version
Brand Colours
Our colour palette is friendly, vibrant and digitally focused.
Our primary colourway consists of ID Dark Mode, ID Ultra Violet, ID Teal and White.
To support our primary palette, we have a secondary colour palette that consists of ID Electric Blue and ID Pink.
Our secondary colours are designed to compliment and work alongside our primary colours to add interest to a design layout and should never be used in isolation.
Each of our colours can be used as 100% solid colour or as 50% and 25% tints.
ID Dark Mode #232337
RGB 35 – 35 – 55
CMYK 100 – 85 – 50 – 65
PANTONE 2189
ID Ultra Voilet #913CFA
RGB 145 – 60 – 250
CMYK 75 – 95 – 0 – 0
PANTONE 7442
ID Teal #00C8C8
RGB 0 – 200 – 200
CMYK 80 – 0 – 30 – 0
PANTONE 3252
ID Electric Blue #3246FA
RGB 50 – 70 – 250
CMYK 100 – 30 – 0 – 0
PANTONE 2175
ID Pink #FFA096
RGB 255 – 160 – 150
CMYK 0 – 50 – 40 – 0
PANTONE 2022
