Charlotte Express Packaging – A family-run eCommerce company.

Brief

This family-run E-Commerce company needed some big changes to make a big difference. They were using Shopify which was too restrictive for them, as they had no real control of how best to sell their comprehensive stock of products. A new look, an updated site and a better way for customers to buy were all on the cards as well as new calls to action in order to help increase conversions. 

What We Did

This site is exactly the sort of thing we love to do: combining web design and development with marketing and E-Commerce strategy. We moved Charlotte over from Shopify to WooCommerce which gave them the freedom to create the product options that they needed. We reorganised product options and made the customisation simple, which is a vital part of their business. We made sure the site was fully responsive and SEO friendly. Finally, we tweaked the customer experience to maximise sales!

Cool Functionality

• Product comparison tool and a wish list feature
• Specific EU VAT setup in the checkout.
• Product customisation tool