Free Super Tips – The go-to portal for sports and betting.

Free Super Tips were looking for a specialist WordPress agency to take their betting tips website from good to great.


Free Super Tips






Our Services

User Experience (UX) Design

WordPress Development

WordPress Maintenance

The Challenge

The lads at FreeSuperTips, part of Apsley Group based in Bristol, –Happily, that’s exactly what we do and so it wasn’t much of a gamble (that’s a betting joke – get it?!) for them to partner up with us! They wanted an agency that would be committed to their needs and work with them daily to expand and grow. There were performance issues to be addressed, fundamental design changes and making sure the site was completely responsive for mobile users.

What We Did

With the need for consistent tweaks and updates, our development team worked on the site on a daily basis. Whilst our whole team was involved in the project, we often had members of our development team working exclusively on the site because of the ongoing work required.

We stripped out all the old code from the site, replacing it with new and efficient code. This made the site much faster and optimised it for search. We developed a lot of custom functions including an API which automatically pulls the latest odds from the bookmakers, live to the site. In the world of betting, information is everything and so we were always looking for ways to better display and update tips to maximise value for users. With over 70% of their user base accessing the site on mobile devices, a responsive site was essential and so the mobile version was transformed with a whole new look and feel.

All this translated into tangible results. We migrated them over to WP Engine, our partner company who manage our servers (the Rolls Royce of WordPress hosting!). This took the site from a 5 second load time to a 0.5 second load time. Over a 12 month period we’ve  measured an increase in site traffic from 900,000 sessions to 3.1 million sessions per month. That’s an increase of over 2 million sessions per month, with a significant portion of that traffic coming from outside the UK. The proof, as they say, is in the pudding.

Cool Functionality

  • API pulling live information from the bookmakers.
  • A slick sliding menu at the top of the mobile site.
  • Built them an automatic post scheduling system.
  • Highly customised Twitter feed
  • Automatic function to pull in sports teams images and logos.
  • Special features during significant events including Euro 2016 and Christmas
Free Super Tips - Bespoke WordPress Development on Retainer

We were recommended Illustrate by a mutual contact and made the decision to work with them immediately after meeting them for the first time. As well as being transparent, open and easy to communicate with – just what we were looking for in a website development agency – they have consistently produced high quality product in impressively fast time. I would recommend Illustrate to anyone looking for professional and skilled developers.

James Prosser
Betting Investments Ltd.

Bilbo Baggins