UX & WordPress Agency in Cardiff
Colum Buildings
13 Mount Stuart Square
Cardiff
South Wales
CF10 5EE
User Interface Design (UI), prototyping for accurate design decisions
User interface (UI) design is all about how your product looks and feels. With a focus on ease of use, navigability, and overall user experience, find out how we can help with designing and improving any digital, user-facing product.
Designing intuitive, on-brand website applications
If you’re reading this it’s probably because you care about the digital experience on offer to your website visitors or app users, and that’s no surprise! The more intuitive you make a user journey, and the easier it is to interact with, the more successful your brand and marketing will be.
The goal of user interface design (UI design) is to make the user’s experience as efficient and enjoyable as possible. To achieve this, our designers carefully consider the user’s needs and objectives.
At Illustrate Digital our experts can help you maximise the success of your products and services by implementing better digital experiences.
Low-Fidelity Prototyping
All of our best ideas begin with low-fidelity prototyping. It’s a UI design technique that lets us quickly create mockups and explore different user journey ideas.
Low-fi means we can explore multiple ideas without getting bogged down in too much detail, helping us to pick out the best ideas in a pretty short space of time.
There’s no branding to be found here, we’re purely focused on simplifying the user experience and understanding how to get your users through to your site’s critical pages as smoothly as possible.
Learn more about Low Fidelity Prototypes.
High-Fidelity Prototyping
The hi-fi prototyping stage gives a true and interactive representation of how applications and websites will look once launched. This will be your chance to benchmark UI designs against your desired visual brand identity.
Creating high-fidelity prototypes helps us to test the UI design and UX flow of your site or app before development begins.
These UI designs are interactive mockups that look and feel like your final product. They include all of the UI elements such as buttons, menus, and icons, as well as bringing your branding to life in the digital world.
Learn more about High Fidelity Prototypes.
User Interface (UI) Kits
At Illustrate Digital we create user interface (UI) kits as an essential part of your website or app development process. Your UI kit helps make sure your digital experience is consistent and user-friendly.
The kits we create include things like buttons, typography, icon rules, input fields, and other graphical elements. They’re not only useful for web design, but often end up informing your wider digital estate.
By using the same set of elements throughout, people will have an easier time navigating, using and getting familiar with your brand and its website. This drives more sales, enquiries and helps people to find what they’re looking for.
UX experts trusted by some of the UK's leading brands
Collaborate with our UI experts in real-time with Figma
Working and collaborating with our UX experts is effortless thanks to Figma, the market-leading UI design tool. Access Figma in your own time, from anywhere in the world, to view, comment on and steer the design process.
Influence final design outcomes
At both low-fi and hi-fi prototyping stages, we’ll give you full visibility of your designs, encouraging you to have your say and collaborate with us on the end user experience.
Achieve buy-in from multiple stakeholders
Besides giving you intuitive feedback visibility, high fidelity prototyping is also the simplest way of helping other project stakeholders evaluate and buy into emerging design concepts.
Interact with products, pre-launch
UI designs at the prototyping stage are more than just visual mockups. You’ll have fully functional, interactive, clickable prototypes that simulate the final user experience.
Take a look at some of the results we've achieved with UI design
Enable Law —
Connecting with customer emotions
We were asked to help Enable Law’s audience get the best from their website journey.
Read Case Study
Hodge Bank —
An experience you can bank on
A relationship centred on strategy, user experience and flexible content management.
Read Case Study
Ladybird Education —
Resourcing teachers across the world
We explored a whole new approach to the user experience, making sure that anyone can flow through the website easily.
Read Case StudyUncover related user experience design services
Interested in working with us?
Get in touch to talk about a project or brief you have in mind.
