Admiral – Comparing cars and saving energy.

We were asked to create an evergreen car comparison tool with the idea of making it easy to compare two different cars.

See the comparison tool






FinTech & Financial



Our Services

User Experience (UX) Design

WordPress Development

The Challenge.

As part of our work with Admiral Insurance, in collaboration with Liberty Marketing, we were tasked with creating an evergreen car comparison tool with the idea of making it easy to weigh up the pros and cons of two different cars in terms of eco friendliness, efficiency and cost. The tool needed to be simple to use, pull in cars from a government database of vehicle specifications and allow a viewer the ability to make a decision on the best option for them, as well as to buy the relevant insurance for their chosen car.

What we did.

The process started with consultation between the teams at Admiral, Liberty and Illustrate, to get a solid idea of what we needed to achieve together. Once we had nailed this we set off creating wireframes and mockups, working to the all-important brand guidelines and colour schemes set out by Admiral. This was fun, creating something simple but knowing it would have some nicely complex functionality driving the results.

This meant it was important, as always, for the team to be integrated and working as one on the project. From UX to front-end dev, then onto back-end, everyone needed to be as clear as each other on the goals and development complexities of the project. We don’t want design going too wild now, do we? 😉

We’re chuffed with the end result and the client was too. A user-friendly, three-step process that finds the cars you’d like to compare, quickly assesses the government data, pulls in the relevant stock imagery of the vehicles and delivers you a verdict on which car is best for you and for the environment.

As part of the project we also developed an FAQ content hub, allowing Admiral to answer some questions on electric and hybrid cars – giving good knowledge to website visitors and cleverly boosting their search rankings too!

More Work.

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