Enable Law - Connecting with customer emotions.

We were asked to help Enable Law’s audience get the best from their website journey.

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Client

Enable Law

 

Sectors

B2C

Legal & Professional

 

Our Services

User Experience (UX) Design

WordPress Development

WordPress Maintenance

The Project.

Enable Law are one of the UK’s leading specialist medical negligence, personal injury and mental capacity law firms. We were approached by the brand’s Bristol based communications team in 2017 on the back of a recommendation from their search agency. The initial task was to help improve speed and overall performance of the site. 

After experiencing considerable performance improvements, the relationship with our UX design and WordPress development teams in Bristol developed further. Since then we’ve been working to consistently sharpen the user experience of the site and helping Enable Law’s audience to get the best from their website journey.

What We’ve Been Doing.

In partnership with Enable Law and Liberty Marketing, we’re working to analyse results and improve website performance. Our work so far has focussed on the most impactful elements of the site, starting with the mobile experience and navigation, before moving onto the news section, home page and the services pages. All with the aim of delivering the best experience.

We believe that websites should evolve, which is why we’re thankful to the amazing team at Enable Law for working to the same ideology, always striving to offer a great experience to their visitors. Our ongoing work with the brilliant team at Enable Law allows us to share insights, review our work and set off again on a course of designing and developing sections of the website to be consistently improving.

Consistent improvement is the way to drive great online results and deliver the best experience to end-users. This is something that the WordPress platform allows us to do successfully in partnership with Enable Law and we’re proud of the results.

Optimised Mobile Performance.

As part of our relationship with Enable Law we pay close attention to the site’s performance on mobile. Through an ongoing user experience strategy that focuses on mobile engagement, we’re able to continually optimise click through rate and increase conversions on small devices.

“The premise of our new website was providing a digital experience that matches the human experience we provide for those people in need of our support. With Illustrate Digital and WP Engine we’ve been able to maximise this opportunity. It’s meant that people who are searching for our support are able to find us and technical barriers to accessing our services are removed. We’re focused on continuing to make this user experience as smooth and hassle-free as possible.”

Sophie Joyce

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