User research, understanding the expectations of your audience

Using quantitative and qualitative user research methods, we’ll help your platforms, software and websites steer clear of rudderless experiences that leave users, customers and you without meaningful value.

Illustration of a Confused Website User

Understand what’s confusing and frustrating your audience

User experience research is about avoiding UX design decisions that get noticed by users for all the wrong reasons. That means adopting the right user research methods to uncover the right insight about the right people.

With methods including stakeholder and user interviews, analytics review, surveys, usability testing, plus user persona and user journey mapping, our work is founded on comprehensive research data informing purposeful UX design decisions.

An illustration of Quantitative Research data and methods

Quantitative research, using logic, numbers and data to understand user intent

Studying user behaviour, and the results of user surveys, can tell us a lot about how successful your web or app design could really be.

Our quantitative user research methods, gathering data and feedback, help us to focus on the attitudes, opinions and behaviours of your audience. This empowers your organisation to make informed, data-driven decisions and channels your resources in the most effective direction.

An illustration of Qualitative Research being carried out

Qualitative research, learning what your customers really think through first-hand conversation

Statistics can be useful, but sometimes don’t go far enough. One-to-one conversations with real customers and buyers from your marketplace can uncover exciting insights about what people expect when visiting your website or using your app.

Our user research team at Illustrate Digital take a personal approach to learning about your audience, before analysing and presenting the results. This allows you to make powerful decisions that go beyond the realms of just web or app design and development.

EVOLVE methodology

Speak to us and we’ll tell you about our EVOLVE methodology that promotes growth through benchmark-defining principles developed by the British Design Council. Theory is one thing. Driving the right results in practice is another. That requires learning from interaction with real, unique users. That’s why we apply those fixed UX research principles in practical ways that map specific user and customer goals.

Put users first

We’ll help you create, scale and optimise user-centric experiences to implicitly tell your audiences that you know their goals and the time they’re investing are valuable to them.

Drive brand respect

Tailored digital experiences guided by methodical user research uplift brand respect. They also promote increased and sustained engagement across different channels.

Strengthen propositions

User research that drives more of the right people to key offerings also helps gather user and customer data, creating new opportunities for product and service proposition development.

UX experts trusted by some of the UK's leading brands

Explore our UX design case studies

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GoCompare —
Pioneers in consumer price comparison.

Learn how we’ve helped to fine tune the user journeys for one of the world’s leading comparison brands.

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Foster Wales —
Building better futures for children.

We were asked to develop a national fostering website, alongside 22 individual websites for local authorities across Wales. 

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Foot Anstey —
The UK's fastest performing law firm.

This is the story of how we researched, planned and developed Foot Anstey’s new website platform.

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