Liberty Marketing.

The Challenge.

Liberty came to us at Illustrate Digital with an existing site that was beginning to fall behind their fresh and youthful feel. They were looking for something new and a design that would match their new brand guidelines. Their existing WordPress site was quite out of date in the back-end, providing only static sections for editing content and, as content creators, they were looking for something much more flexible that would allow them to create their own pages quickly and easily.

What We Did.

So we got to work. Starting with the production of wireframes to better understand the structure of the website and its future content, we then moved onto creating mockups to incorporate the new brand guidelines. The feel of the new designs are so fresh and perfectly reflect Liberty’s personality as a brand and as a team.

After hearing that they were over the moon with their designs, it was ready to crack on with development. First up was our front-end team, working on the visual side of things, bringing the designs to life in front-end code and following up with browser compatibility testing and accessibility checks.

And finally our back-end team worked to make the magic happen, creating a flexible content management experience for Liberty’s marketing team. Using our experience of the WordPress platform and the Gutenberg editor we’ve created a site that allows them to create pages, insert pre-designed blocks and edit content to their heart’s content. There’s no need to come back to us every time a new page needs creating, with the new site they can create pages, choose their own content and publish with minimal hassle.

Bright and Beautiful Content.

We love the vibrancy of the new Liberty site. Throughout we’ve created bright and beautiful sections that really bring their content to life. From blog posts to stats, team pics to page headings, you won’t feel drab browsing through the Liberty Marketing website.

“The team at Illustrate have done a fantastic job with our new website and have been an absolute pleasure to work with throughout. From the very first meeting, they listened to our needs and frustrations with our old website and built us a solution that gave us exactly what we needed in terms of its presentation and back end management. This has given us the flexibility, freedom and ease of use we need to add content and grow our website.

The team has been extremely personable, offering great advice, quickly answering our questions and showing a great deal of patience with us whilst we threw some curveballs. I cannot thank Scott and the great team at Illustrate enough for all of their hard work.”

Paul Hunter
Marketing Manager