Anagranimals was a really fun project to work on with their own creative team. We were quite excited at the idea of redeveloping the complexities of their “Create Your Own” section for mobile. Both us and the team at Anagranimals are really happy with the result!

Kyle Nel

Illustrate Digital Ltd.

A fun, colourful and exciting website aimed at children and parents. The brand new Anagranimals website is a bespoke design, there’s no other like it.

Winner of the Best New Toy award 2015, Anagranimals are an incredibly unique range of children’s toy that are designed to be interchangeable. Everything you see on is custom-made for the brand, including all of the illustrations and in-page apps.

Part way into 2015 Anagranimals, based in London, came to us here in Cardiff with an idea for their new e-commerce web design whilst awaiting their first delivery of stock from the factory. Straight away we loved the idea and the team at Illustrate jumped onto the job and began our bespoke development of this website in WordPress.

It’s a particularly unusual website and took quite a lot of work to get the designs all correct with the illustrator (especially the footer, that was the hardest part, so be sure to take a look and admire it). The apps you see on the internal pages, such as Create An Anagranimal, needed to be developed to work on mobile phones and tablets. In fact this is a really fun little app that allows you to swap the heads, bodies and tales of the animals.

Not to ignore, of course, the obvious shop functionality on the website, where you can actually purchase a number of the Anagranimals or the story book. This is thanks to the WooCommerce system for WordPress, which allowed us to create a custom online store for the team at Anagranimals to sell their products directly.

In addition to the great front-end of the website, the back-end e-commerce system has really useful features that allow staff to manage their stock levels, handle customer orders, create customised discount coupons and much more.

Cool Functionality.


The Website.

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